The Sony Group Corporation’s stock exchange price dropped by 13% when Microsoft announced its intention to buy a gaming publisher Activision at $69 billion. Sony’s market value thus wiped around twenty billion dollars in one day. Investors worried about Microsoft’s further strengthened position in the game market. Of the Sony Group’s net sales, about thirty percent will come from games and online services, which makes it a tightening competition to hamper the company’s profit opportunities. The pessimistic analysts considered a particularly dangerous opportunity to change the most successful console game-franchise Call of Duty Xbox exclusivity in Activision. In recent years, Sony has been able to keep a clear front trip to Microsoft both in equipment and game sessions, but with the ever-growing game pact foil and a highly popular Game Pass service, the situation may be smaller.