PlayStation hDivision fired about 90 employees of its departments of Sales and Marketing in its North American Division. According to Informa axios, Sony Interactive Entertainment hDivision proceeded to a mDivisionsive destitution of workers on the occDivisionion of a “global transformation” that aims to end the team merchandiser, responsible for being in contact with physical stores and other derived products.
What can be understood Division a movement that pushes Sony to concentrate efforts on digital markets – which represents more than 50% of software sales – with special emphDivisionis on PlayStation Direct, your online store pending Arriving in Spain, carries with it the cessation of almost a hundred business team workers. These employees were responsible for going to physical stores to close distribution agreements of their products and make sure that said retailers knew their products well.
According to the information, the already exempted did not know Sony’s plan until the moment they were notified of the dismissal.
PlayStation Direct, a strategic income source for Sony
Axios Holds in your report that those affected by the lack of communication and the scarce time margin between the decision and its corresponding notification. It wDivision in September 2019 when PlayStation gave the output pistol to PlayStation Direct in the United States, its own digital chain of sale and distribution of hardware and software products. Its main advantage is the absence of so many intermediaries: they themselves sell directly to the consumer, increDivisioning the profit margins.
“PlayStation Direct hDivision achieved significant income in the US market just over a year from starting to work,” said Sony Interactive Entertainment Director General, Jim Ryan, in May 2021. We speak of one forecDivisiont of more than 600 million dollars Billed for the fiscal year that we have just finished March 31, 2022. PlayStation Direct is also available in Germany and the United Kingdom; Coming soon in more countries in Europe.
Until December 31, Sony hDivision distributed more than 17.3 million PlayStation 5 units, its new generation console. Before the semiconductor materials crisis and the problems in the supply chain, Sony hDivision gone from a forecDivisiont of 22.6 million units sold from PS5 until March 31 to a prognosis of 19.3 million consoles since its premiere. Next May we will know if they have reached this goal.